Nobody Dreams of Owning a Driving School
Free Tool

The Opportunity Check

Run any idea through the same test from the book. Answer honestly — there are no wrong answers here, just useful ones.

Built by John Whitacre, author of Nobody Dreams of Owning a Driving School — the same test he uses on his own ideas.

What’s the idea you’re testing? (optional, just for your own reference)

Demand
Does the need already exist, or would you have to create it?

1. Does this need already exist among real people today?

2. Would people pay for a solution to this today, if one existed?

Discontent
Do people already call it “normal,” even though it isn’t good enough?

3. Do people already treat the current situation as just “how things are”?

4. Have you heard multiple, different people complain about this same specific thing?

Doable
Is the fix something you can actually build?

5. Could you build a first version of the fix with tools, skills, or resources that already exist today?

6. Does solving this NOT require a brand-new invention or technology that doesn’t exist yet?

Your Report Card

Here’s what the test found.

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Three-Part Opportunity Snapshot

This is a reflection tool based on your own answers — not market validation or a prediction of business success. Treat it as a way to see where an idea is strong and where it needs work.

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